HR KPIs

Hiring, growth & workforce planning · Portcast leadership view

PRIVATE & CONFIDENTIAL · LEADERSHIP ONLY
The cost story in one line
All 11 roles, fully loaded
S$703k–895k /yr
Gross — but most of this is backfills already in the budget
Real impact on the budget
S$100k–148k /yr
The genuinely new roles — everything else is a backfill already in the budget

The list looks big at first glance, but seven of the eleven roles are backfills — replacing people already carried in the budget. The only genuine additions are two Data Analysts, a Technical Program Manager, a Videographer, and one intern. That is what actually grows our costs.

Hiring through end of 2026 8 roles
1

Senior CSM

Backfill · AngieSingapore preferred

Runs discovery and account management with a clear path into expansion. Comes from a pre-sales background with a commercial mindset, and knows the logistics industry.

BudgetS$6,000–8,000 /mo
2

Data Analyst · ×2

NewSEA + India

Strong in SQL, dashboarding, and data storytelling. For an exceptional candidate we can level one seat up to Senior or Lead DA — someone who can help Kapil lead the analyst pod and carry more individual ownership.

BudgetS$2,000–3,000 /mo each
3

Data Analyst Interns · ×2

NewSEA + India1 filled, 1 open

Students or fresh graduates with solid SQL fundamentals and a genuine eagerness to learn.

BudgetS$300 /mo each
4

Data Scientist / Senior MLE

Backfill · AndrewSEA + India

Comes from a small startup DS/ML team and has owned the full path from data science through to ML Ops. Strong in production ML and Python modelling, and comfortable working through ambiguity.

BudgetS$5,000–7,000 /mo
5

Technical Program Manager

NewSEA + India

Runs cross-functional technical programs and drives roadmap execution across engineering, product, and data.

BudgetS$2,000–3,000 /mo
6

Backend Engineer

Backfill · KhalidSEA + India

A strong backend engineer in Python and APIs who can build and scale reliable services.

BudgetS$4,000–6,000 /mo
7

Marketing Videographer

NewSEA + India

Produces and edits video content for LinkedIn and the website.

BudgetS$2,000–3,000 /mo
8

Sales Manager · US

Backfill · WayneUnited States

Leads sales in the US market, ideally with a logistics or SaaS background.

Budgetup to S$10,000 /mo
Q1 2027 3 roles
9

Marketing Director

Backfill · DevanshSEA + India

Leads marketing across demand generation, brand, and go-to-market.

BudgetS$10,000 /mo
10

Head of Tech & AI

Backfill · UrveshSEA + India

Leads engineering and AI/ML, and owns the company's technical strategy.

BudgetS$13,000–15,000 /mo
11

Data Engineer

Repurpose of existing roleSEA + India

A redefined version of our existing Data Engineer role, pointed at a more innovative and forward-looking scope: strong on pipelines and infrastructure, and proactive about solving problems rather than only executing.

BudgetS$4,000–6,000 /mo
💰 What it actually costs

On paper, all 11 roles at full budget add up to S$703k–895k a year. But that number overstates it.

7 of the 11 are backfills — we're replacing people who left, so their budget already exists. They add no new cost. (The Data Engineer is a repurpose of an existing seat, so it doesn't add cost either.)

Only the genuinely new roles raise our spend: two Data Analysts, a Technical Program Manager, a Videographer, and one intern.

Real increase to our costs S$100k–148k / year
📊 2026 Leadership KPIs · as of 15 Sep 2026
Critical-Roles Attrition · YTD
8.57%
3 regretted exits · over the 5% cap
Hiring Fill Rate · YTD
60%
6 of 10 roles · 85% EOY target
People Cost vs Budget
80%
within budget · Jun–Aug pending
KPI scorecard 2026 · cumulative YTD
KPIQ1Q2Q3*TargetStatus
Critical-Roles Attrition %
Regretted exits ÷ 35 FTE
0%2.86%8.57%1.25 / 2.5 / 3.75 / 5% capOver cap
Hiring Fill Rate %
Roles filled ÷ 10 planned
40%60%60%60 / 70 / 80 / 85%Behind
People Cost vs Budget
Spend ÷ approved budget
100%80%pending≤100%On track
*Q3 through 15 Sep. People-cost % = share of the Finance-approved budget used (under 100% = under budget).
👋 Critical-Roles Attrition · the 3 regretted exits
WhoRoleLeft
Urvesh DevaniVP, TechJun 2026
Devansh BhikajeeMarketing DirectorAug 2026
Jinan NisarData AnalystSep 2026
3 regretted exits = 8.57% (÷35), already past the 5% annual cap. Total departures were 9, but the other 6 (Christian, Khalid, Wayne, Minahil, Andrew, Angie) were performance-managed exits and are excluded from critical-roles attrition. The concentration in senior roles (VP Tech, Marketing Director) is the retention signal to watch.
🎯 Hiring Fill Rate · behind target
6 of 10 planned roles filled YTD (60%), but zero fills in July or August — two months running — so the 80% Q3 target is effectively out of reach. 8 reqs are open and 4 are past their 90-day SLA:
Aged open reqDays openSLA
Head of Tech & AI201 daysPast SLA
Backend Engineer100 daysPast SLA
Marketing Director94 daysPast SLA
💰 People Cost vs Budget
Q1 tracked at 100% (within budget). Apr–May confirmed at 80% of the Finance-approved budget — i.e. under budget. Jun–Aug still pending confirmation from Finance (Aditya Maru).